Digiphy
Brand Development
Brand Strategy | Brand Messaging | Logo Design | Brand Identity | Creative Direction
An all-new focus and brand.
Digiphy is a contextual marketing and commerce platform that lets you build and manage contextual pages, QR codes, and third-party marketing plug-ins.
Having recently renamed the brand and shifted their offering, they were in need of a fresh brand identity, including heart, messaging, and visual components, to effectively communicate what makes Digiphy special.
Bridging brand experiences from physical to digital.
To help Digiphy eloquently and succinctly express their brand story (both visually and verbally), we used our proprietary framework to identify their brand heart, including purpose, vision, mission, and values.
Through this process, Digiphy realized that their brand heart was more expansive than simply equipping their clients with innovative product marketing tools; they are turning physical moments into dynamic digital brand storytelling experiences. This sentiment became the driving force behind our brand work.
Market-ready messaging.
Digiphy already had a strong tagline (“Go beyond the label”) but lacked supporting brand story pillars to define what that sentiment actually meant and how it delivered value to clients.
We crafted a full brand messaging matrix, creating three distinct storytelling pillars to guide their marketing: Elevated Storytelling, Contextual Connections, and Direct Customer Engagement. This provided much-needed clarity about the value Digiphy provides while giving the brand a strong foundation to activate future campaigns.
